Interested in Advertising on Our Stations?

If you own or run a business and you're looking at this page then no doubt you are interested in advertising with one or more of our radio stations. There are many things to consider before you begin. First and foremost we believe that information is the key to effective radio advertising. There are many questions that you must ask yourself, or we will ask you during an interview process that we refer to as a "Needs Analysis".

Needs Analysis

Some of the elements of your business that we wish to learn about relate to your customers; times of day when your customers buy, most heavily trafficked days of the week, characteristics of your customers, their makeup etc. Other aspects of your business that we'll discuss include your business objectives, the seasonality of your business and your marketing; both historical and future.

The Plan

After we perform your needs analysis we will return with a formal action plan. We will bring you information about your business and general business environment. We have an amazing resource department including information from the Radio Advertising Bureau, Simmons research and Scarborough research as well as other reference materials at our disposal. After presenting our ideas and discussing the why and how of the plan, with your permission we will implement it. This may include but not be limited to our station or stations, our website, station promotional opportunities and even other stations or media that we may recommend because we believe they will best serve your objectives to grow your business and profits.

The Next Step

If you like what you've read please click on the e-mail link below or pick up the phone and dial 860-243-1115 and let's talk. I promise you it will not be a waste of your time, and it may be the best call you've made in a long time. Our success depends entirely on our ability to successfully serve you.

I look forward to speaking with you and helping your business.

Byron McClanahan
General Sales Manager